Deeper Weekend is Thriveal’s premier annual gathering where deep learning and forward-thinking innovations are fostered.


Deeper Weekend is a Learning Gathering held live in Greenville, SC every October. Deeper Weekend will offer you the opportunity to jump start your professional firm transformation. 
Come if you are ready to be changed, disrupt your profession and develop the courageous leadership skills that make you a playa. If you are boring, please stay home. Bring your brain.

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Wednesday, November 12th, 2014

6:30pm – 9:00pm
Welcome Reception at Artisan Traders (open bar and hors d’oeuvres)

Thursday, November 13th, 2014

8:00am – 8:15am
Registration and Welcome

8:15am – 11:45am
Introduction to Org-In-a-Box (Jason Blumer)
The Building Blocks for Your Positioning Strategy (Tim Williams)
Bringing Your Positioning Strategy to Life – Part 1 (Tim Williams)

11:45am – 1:00pm
Lunch (provided)

1:00pm – 4:15pm
Bringing Your Positioning Strategy to Life – Part 2 (Tim Williams)
Agility as a Competitive Differentiator (Tim Williams)

4:15pm – 4:30pm

6:00pm – 9:00pm
Thriveal’s 4th birthday party and live Thrivecast at Barley’s. Jason and Greg will interview Tim.

Friday, November 14th, 2014

8:30am – 9:30am
Leveraging Design (Dave Onkels and Chris Vogel)

9:30am – 10:00am
Break into groups with Sponsors

10:00am – 12:00pm
Morning Build – Construct Your Firm (lunch will be served during group work)

1:00pm – 2:30pm
Afternoon build – Setup Onboarding and Culture

2:30pm – 4:00pm
New Firm Pitches and Awards

4:00pm – 4:30pm

Tim Williams

Tim Williams

Tim Williams is founder of Ignition, a leading U.S.-based consultancy devoted to helping marketing communications firms create more value for their clients. Tim is a noted author, international speaker, and presenter for major industry associations, agency networks, universities, and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies, Association of National Advertisers, Institute of Advertising Practitioners (U.K.), Institute of Communication Agencies (Canada), International Advertising Association, and numerous organizations with global membership.

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He is author of the book, “Take a Stand for Your Brand: Building a Great Agency Brand from the Inside Out” ranked by Amazon as one of the top ten books on brand building. Tim’s newest book is “Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success.”

As a recognized thought leader in the advertising and marketing business, Tim is a frequent contributor to leading marketing publications including Advertising Age, Adweek, and Communication Arts in the U.S and Campaign and Admap in the U.K. Based on his expertise in the area of building differentiated professional service brands.

Tim has been interviewed and quoted by The New York Times, The Wall Street Journal, The Economist, The Guardian, Toronto Globe & Mail, National Post, Huffington Post, Bloomberg News, and numerous other business publications. Tim writes the popular blog “Propulsion” and was selected by LinkedIn as a regular contributor to its global “LinkedIn Influencer” program.

Before forming Ignition, Tim served as president of two different nationally-ranked independent advertising agencies and worked at several New York-based multinational agencies in account management. As a consultant to advertising and marketing firms, Tim has worked with hundreds of agencies ranging from mid-size independents to multinational agency networks.


Jason Blumer

Jason Blumer

Jason founded Thriveal in 2010 as a way to help small CPA firm owners connect. Since that time, Thriveal has helped many small firms grow by providing a community, coaching services, webinars, and live events. The newest offerings include a Lab for experimentation and an Academy for continuing education for CPAs. An Incubator for new firms is in the works. Deeper Weekend is the annual live event by Thriveal.

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Jason is also the Chief Innovative Officer of his firm, Blumer & Associates, CPAs. The firm was one of the first to move from a traditional office to a virtual environment, where they serve creatives only. Jason leads a team that works in a Results Only Work Environment. He focuses heavily on business coaching, while his team meets the technical and compliance needs of the customer.

Jason is the co-host of two podcasts, the Thrivecast and The Businessology Show and speaks and writes frequently for CPAs and creatives, his firm’s chosen niche. He has been honored as one of the 40 under 40 in the profession (CPA Practice Advisor) as well as one of the Top 100 Most Influential People in Accounting (Accounting Today). Recently, Jason was featured in the Challenger’s Almanac along with Seth Godin, Simon Sinek, and other leaders. Jason loves to watch documentaries on just about anything and is working on his personal bests in Crossfit several times a week. He lives in Greenville, SC with his wife and their three daughters. Stay connected with Jason by signing up at


Dave Onkels

Dave Onkels

Everywhere, all the time. Like any good dreamer, it’s hard to get this guy to sit still. Dave Onkels co-leads Dotvita, an interface design studio that mixes entrepreneurial thinking and a passion for beautiful, people-focused design.

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With a diverse background that started in retail strategy and interactive store environments, Dave has worked with many brands including Bose, Sprint, AT&T, Sears, Costco and Best Buy. He founded the online startup, one of the first personal landing page generators and serves as editor for Appvita, a curated blog for finding emerging web apps.

Dave has a deeply-rooted desire to help small businesses fight the odds and grow–and he’s not afraid to take risks along the way. He works side-by-side with his wife and they have two lovely girls plus a plethora of pets. In his spare time, Dave likes to fly airplanes.


Chris Vogel

Chris Vogel

Chris is a self proclaimed branding nerd. Together with Dave he runs Dotvita – helping a wide variety of businesses find their unique voice. Born and raised in Germany, Chris studied at the Media Design Akademie in Duesseldorf and continued in Berlin at the Media Design Hochschule where he graduated as Diplom-Designer (FH).

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After college, he moved to the United States to join Oslund Design where he jumped into the world of brand identity and learned all the tricks of the trade. He later relocated to Kansas City to lead the creative team at Winntech, a full-service design firm. Chris served as a lead ideation member in projects for British Petroleum, H&R Block, Century Tel, Saudi Telecom, Coca Cola Canada, Al Fozan Group Saudi Arabia and AT&T.

Today, Chris consults with businesses owners to craft their story and position them for future growth. He would describe himself more of a designer than a strategist, but this is an ongoing debate. In his spare time, Chris enjoys craft beer and riding his bike around White Rock Lake.


The best money you’ll spend all year. We promise.

Along with our amazing interactive workshops, you’ll also get:


Limited edition screen printed Thriveal t-shirt (by American Apparel) available in one of four fashion-forward colors.


Copy of the book, “Positioning for Professionals” by Tim Williams. Learn how to build a differentiating value proposition by clearly defining your brand boundaries: Calling, Competencies, Customers, and Culture.


Appetizers and an open bar on Wednesday evening. Lunch provided on Thursday & Friday. Barley’s pizza party (see beers on tap), live Thrivecast, open bar & food on Thursday night.


Deeper Weekend takes place in beautiful Greenville, South Carolina. Learn more
about the area from the Life in Greenville website.

If you’re looking for a hotel, we recommend staying in the downtown area.
Our top five picks are:


Courtyard Marriott

50 West Broad St.
Greenville, SC 29601

Phone: 864-451-5700


Hampton Inn

171 RiverPlace
Greenville, SC 29601

Phone: 864-271-8700


Westin Poinsett

120 South Main Street
Greenville, SC 29601

Phone: 864-421-9700


Hyatt Regency

220 N Main St
Greenville, SC 29601

Phone: 864-235-1234

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(10 min from downtown)

45 W Orchard Park Dr
Greenville, SC 29615

Phone: 864-232-4747



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