Deeper Weekend 2014

Episode 11

Diving Into Design Thinking and an Interview with CEO of, Rene Lacerte

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Show Notes:

Co-created by the CloudSolutions Alliance

Jason and Greg discuss design thinking concepts based on this article from HBR. Jason suggests that businesses are often asking the wrong questions in their attempts to be efficient or even innovative. He explains that design thinking can help us become MORE innovative as we are totally focused on our customers. Greg shares that we should often leave the office to spend time with our customers learning how to solve their pain on their turf. As always, we come back to the evils of the billable hour, which moves us away from innovation and finding ways to surprise and delight the customer.

Rene Lacerte of joins Jason and Greg and shares with them his journey as a 4th generation entrepreneur. Rene also shares his perspective on competition in the marketplace. Greg and Rene bond over their similar backgrounds in competitive swimming.

Mentioned In The Podcast:
Deeper Weekend
Jody Thompson, author of Why Work Sucks and How to Fix It
Phil Simon, author of The Age of The Platform
Inc. Article by Phil Simon: 3 Things That Could Kill Facebook
Dan Ariely, author of Predictably Irrational
Mark Koziel
Tom Hood
The Four Phases of Design Thinking in HBR
Vortex Bar and Grill
Magen Smith
Rene Lacerte
Mercantile Bank of Michigan
AICPA Prac Tech
Damn Good Hushpuppies

Design Thinking Videos:
Defining A Point of View
Facilitating DP0
12 Ways To Add Design Thinking Into Your Project
Designing Better Service Experiences
Continuum Resonance Video

Co-created by the CloudSolutions Alliance:
The THRIVEal +CPA Network and The CloudSolutions Alliance have made the THRIVEcast possible. Here’s a shout out to the CloudSolutions Alliance, which consists of Smartvault, Freshbooks, Fujitsu, Avalara, Shoeboxed, and XCM Solutions.  Check them out!

Audio Engineering by:
Shane McMullin of Ninth Hour Productions

Contact Us:
twitter: @jasonmblumer @gregkyte @thrivealcpas
email: [email protected], [email protected]
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This month’s guest: Rene Lacerte

René founded in April 2006, bringing with him more than 20 years experience in the finance, software and payments industries. Built from a legacy of four generations of entrepreneurs, René developed the concept for based on personal experience growing new businesses. He recognized the need to improve the lives of business owners by simplifying, consolidating and automating all the critical data and transaction capability into a personalized mobile command and control center that works for all businesses.

Listen at: Stitcher

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